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Vietnam Claims Asia’s No. 1 Position in Branded Residences as Luxury Supply Surges

Vietnam Claims Asia’s No. 1 Position in Branded Residences as Luxury Supply Surges

Vietnam branded residence star has soared in the past year, becoming the largest market in Asia’s USD 40 billion branded residence sector, in terms of value, according to the findings in the recently released Asia Branded Residences Market Review 2026 by C9 Hotelworks, Many of the world’s leading hospitality and lifestyle brands are rapidly taking advantage of a booming economy and thriving travel industry to introduce world-class projects to every part of the country – from dynamic gateway cities to emerging coastal regions – including the launch of One Central Saigon in Q2 this year, housing the Ritz-Carlton Residences.

BTN Interviews: Roger Blackburn, VP Loyalty and Commercial at oneworld

BTN Interviews: Roger Blackburn, VP Loyalty and Commercial at oneworld

As oneworld continues to expand its global network and deepen its commercial partnerships, the alliance is focused on making travel simpler, more connected and more rewarding for both corporate customers and frequent flyers. Breaking Travel News speaks to Roger Blackburn, VP Loyalty and Commercial at oneworld, about the role of alliances in modern travel, the value of loyalty across multiple airlines, the growth of branded lounges, and how technology is helping create a more seamless premium journey.

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